Proper

Abstract

This study empirically analyzed the evolution of the news coverage of the development of two technologies, Virtual Reality and Augmented Reality, by applying Frame Theory. The ‘network’ analysis was utilized that examines word choices, relationships between words, and overall logical structures created by the relationships in order to analyze the existence of news frames for each developmental stage (period) of Virtual Reality (VR) and Augmented Reality (AR) technologies. To this end, content analysis was conducted on VR and AR related 7,079 news pieces for the duration of five years (2012 to 2016). As a result, news about VR and AR displayed similar frames. The news about the two technologies placed their focus on the technical aspects from 2012 to 2014, while the focus was placed on the spheres of cultural life such as contents from 2015 to 2016. As such, the news during the initial developmental stage of VR and AR gradually started from technology-oriented reporting methods, then moved to the reporting methods focusing on cultural aspects related to the two technologies and their users.